In the olden days (not that long ago) I had a j-o-b that I really didn’t like at all. I tried to sell widgets*. On the internet.
Correction: I wasn’t trying.
As Yoda said “Do or do not. There is no try.”
So I guess what I mean to say is…
In my other j-o-b I did *not* sell the widget*.
I tried everyTHING the goo-roos say to do. Funnels, squeeze pages, autoresponders, bonuses, URGENCY. I even – as the other whatshisname said – tried to get them to see the “hearse at the curb”. (Not literally – it wasn’t that kind of widget*.)
But you know what?
All those THINGS ain’t nothin’ without this one other THING.
Without this THING, everything else is wasted. Your heartfelt advice falls on deaf ears. Your sales messages are glossed over. The only action your website sees is from digital tumbleweeds.
You know what the THING is?
In my widget* slinging days I couldn’t convince anyone to trust us. To our website visitors we were a digital enigma. They didn’t know us from Adam, no one would vouch for us and quite frankly I didn’t blame them.
So I worked away, building systems that couldn’t work. My funnels, squeeze pages, autoresponders never stood a chance.
My point – in case you missed it – is that without trust you might as well pack up shop. No one is picking up what you’re putting down. Your customers’ wallets are staying in their pockets. Your cash register isn’t ringing.
It doesn’t matter if your website has all the traffic in the world, you’re not making sales.
And without sales, you’re not in business.
So, trust then.
How do we get that?
That depends. You want to do it the hard way, or the easy way?
The easy way?
I’ll cover that tomorrow.
In the meantime, I’ll be hanging out on the internet building trust.
You can get on the fast track to trust by booking a 20-minute strategy session with me.
Nichelle “you can trust me” Hubley